Geared for the Discerning Rider
Metroboard has always been a lean operation. Compared to bigger companies that could afford to buy massive stock and spend lots of money on marketing, our philosophy has always been to cater to the discerning buyer.
Since about 2018, the market has become heavily saturated with inexpensive (even cheap) electric skateboards. A few of them are actually pretty nice and go real fast. If that’s what you want, we’re not going to try to talk you out of going that direction. As Ilan once put it simply: “If you have the money and you want a top-of-the-line product and support, that’s where we fit in.”
You see, we don’t just sell electric skateboards. We sell peace-of-mind, too. Our fanatical dedication to quality and support has always been our secret sauce. We know we build a great product. We know we have a great reputation. That’s what drives us.
In 2021, Ilan made the decision to leave Metroboard in the capable hands of his long-time business partner and mechanical engineer, Alan Shibata, and fellow e-skate artisan, Jeff Johnson of Hoyt St Electric Skateboards. Sean Unger, who has been hand-assembling Metroboards for years is still doing so and taking up the mantle of support. We have knowledgeable ambassadors who are (for some reason) always online to help answer questions. Together, we are continuing that long-standing tradition of excellence.